Here are a dozen useful ideas for what to do once the holiday rush time has passed:
1. Always Have New Products or Services That Debut After The Holiday. Launch a new product or service to avoid a drop off in sales after the holiday. You can also perhaps give away a new product with any purchase made after the holiday.
2. Check Back With Those Who Bought Gifts. After the holiday, email them suggestions on other items to buy next. Request info about the person they bought the gift for, such as birthday details, and plan to automate email promotions that arrive in advance of the birthday.
3. Continue Holiday Marketing After the Holiday. People are still in buying mode in the week after the holiday, especially the gifts or gift money they received for birthdays, prizes or for Christmas. Keep pushing new deals for a month after the main holiday and many will buy from you.
4. Exercise Social Media. Reward social-only customers with things like discounts for Facebook friends or Twitter followers.
5. Give Thanks to Holiday and Loyal Shoppers. Send customers who purchased during the holiday season thank-you emails that highlight exclusive offers or targeted deals for a particular period.
6. Offer Discount Coupons. Provide deals that give attractive discounts on a future purchases that go into effect two (or four) weeks following their first purchase. Gift cards towards future purchases can benefit your company’s present and future sales. The wisest discounts are 10 to 20 percent off purchases, or a $10 to $20 gift cards.
7. Promote a Post-Holiday Contest. Endorse an online contest where customers send in photos of wild or wacky gifts they received.
8. Remember the Mobile Shoppers. Provide mobile shoppers with very attractive deals and exclusive items that they can’t find elsewhere.
9. Spark Up Your Remarketing. Advertising to people who have already visited your business is always appreciated and often draws additional purchases when you promote complimentary products.
10. Stretch Out Your Deals for the Post-Holiday Period. Buy one–get one free deals are always successful. You may want to have the second one ‘half off’ instead but if the deal is for items that are not selling well your discount policy helps you to recoup capital. Clearance sales of seasonal fashions or holiday-themed items give you a chance to move products off the shelves. Another tip is to discount such items if they are sold online, which produces increased traffic for mobile buyers, who might buy more when they visit.
11. Think World-Wide. Increase customer involvement all year round, not just at Christmas.
12. Vacuum Up Any Sales From Shopping Cart Leftovers. Contacted shoppers about residual items in their shopping carts – and maybe offer a deal.