A Sales Analysis report shows the trends that happen in a business’ sales volume over a block of time. In its most basic form, it shows whether sales increase or decline. At any time that suits them, sales managers analyze the trends showing in the report and then decide the best course(s) of action. Managers will employ Sales Analysis reports to identify market opportunities and areas where they could increase sales. In such cases, customers may show a history of increased sales over certain periods; such information can be used to ask for additional business during these peak periods.
In some industries, the Sales Analysis report is often used to estimate market prices. Details or features of an item may determine its market value, based on what the market has paid in the past. In certain lines of business, this same principle can be applied to a item’s brand name, reputation or raw materials.
Vendors often design sales reports for other companies to illustrate the repeat sales of new items versus established ones. This kind of sales analysis can contain the percentage of revenue coming from different customer groups, and this type of breakdown is useful for managers who want to know if they’re retaining business as well as in the measurement of the effectiveness of new advertising, new products and the deliberate targeting of new customers.
A particular detail that a Sales Analysis report can reveal is the condition of product demand. A steady (or eventual) decline in sales of a single item may suggest numerous problems. A long-term decline may mean that the time has come to discontinue the sales of an item or to select another. A decline can partially reveal that customers’ needs are changing. The managers’ choice may be to repackage or re-brand the item for a new purpose or a new target market.
Some Sales Analysis reports show a business’ actual sales for a specified period — a quarter, a year, or any time frame that managers recognize as significant. Such reports may contain data for only divisions, regions or subsidiaries if the company is large, or only locations and/or items when the company is small. Other Sales Analysis reports compare Projected sales to Actual sales.
Comparisons are made all the time — last quarter versus this quarter, bulk sales versus top list sales, averages versus highs and lows. With SIMMS Inventory Management software, scores of analytical reports keep your most significant figures at your fingertips. Whether it is trends in purchasing or sales, top-selling items or inventory turnover rates, SIMMS can show the numbers you need most, both for current day or over a selected time period.